.Who we are

Communicating color is our vocation and at Asuka, we believe in forging lasting relationships that transpire through commitment and trust to bring your color ideas to life.

By partnering with The Duha Group, we have extended our global presence and added depth to our resources to reach an even wider market. THrough this global support network, we have a comprehensive knowledge on colour and design as we are strategically placed worldwide with offices and production facilities covering all the major markets.

Working closely with our clients, we help them realise their colour marketing needs. From colour cards to fandecks, take-home chips to architect kits, we manufacture an extensive collection of colour tools to serve our clients from the paint industry as well as colour professionals in all industries.

From conceptualization to design, production to delivery, our dedicated team strive for the very best in quality and service. We enhance our production capabilities with the latest in colour technology equipment as well as paint coating, colour deposition and finishing processes to accomplish our vision of quality colour merchandise while forming an enduring bond with the clients we serve.

.Our History

Establishing operations in 1991, in a small factory in Singapore, with one deposit machine and just 5 employees, Asuka has come a long way in growing as a family-owned business. Just 2 years later, Asuka's founder, John Ng, found himself with an opportunity to expand the business into the emerging market that was China.

The setting up of Asuka Colour Technologies in Xiamen, Southern China in 1993, saw us take the lead in introducing colour merchandising collaterals and the concept of colour services in China.

With operations up and running in China, the company looked to further expand the business and in 1994, Asuka formed a joint venture with Duha Colour Services, a Canadian color sampling manufacturer who at the time, was also looking to expand. Duha Asuka Colour Services was thus established and headquartered in Singapore.

In 1999, having acquired new machinery, Asuka Colour Technologies upgraded its primary operations in Singapore and moved to its current location at Kian Teck Road.

2006 saw another milestone achieved when Asuka Colour Technologies merged with Duha Colour Services to form the Asuka Colour Inc in Xiamen, China. This led to
operations moving to a bigger factory in Haicang, Xiamen and the inception of Asuka Colour Inc. It was at this time that Asuka, together with support from our partners, began its journey to become a Lean Manufacturing enterprise.

Asuka Colour Inc moved operations once again in 2011 to our current location in Dongfu, Xiamen effectively doubling our floor space. We have embraced a Lean culture to pursue sustainability and continuos improvement while endeavouring to be a global leader in providing colour content to a variety of industries that require high quality color reproduction to market and sell.